Course description

We will cover the following topics in the live classes:

Business Activity

Classification of business

Enterprise, business growth and size

Types of business organisation

Business objectives and stakeholder objectives

Motivating employees

Organisation and management

Recruitment, selection and training of employees

Internal and external communication

Marketing, competition and the customer

Market research

The marketing mix - product

The marketing mix - price

The marketing mix - promotion

The marketing mix - place

Production of goods and Services

Costs, scale of production and break-even analysis

Achieving quality production

Location decisions

Business finance needs and sources

Cash flow forecasting and working capital

Income statements

Statement of financial position

Analysis of accounts

Economic issues

Environmental and ethical issues

Business and the International Economy