Course description

Introduction of Syllabus and Paper Pattern

Basic Business Structures and Multinationals

Business Growth and its types

Privatisation and Nationalization

External Influences on Business [Political and Social Factors]

External Influences on Business [Technological and Ecological Factors]

External Influences on Business [Legal Factors]

External Influences on Business [Economical Factors]

Organisation Structure and its importance  (Tall and Flat Structure)

Types of Organisation Structure

Delegation - Formal and Informal Organisation Structure

Further HRM (Hard HRM and Soft HRM)

Employee Performance Appraisal

Employment Contracts, Shamrock Organisation, Trade Unions

Communication and its Importance

Communication Networks

Leadership

Intro to Marketing Plan and Promotion Models

Marketing - Elasticity of Demand

Sales Forecasting

International Marketing

ERP and Capacity Utilisation

How to Control Capacity Issues

Outsourcing

Operations Planning

Lean Production

Quality Benchmark

Project management and CPA

Cost Accounting

Investment Appraisal (ARR, Payback and NPV)

Ratios Analysis

Blue Ocean Strategy vs Red Ocean Strategy

Scenario planning

Leadership and its theories

Emotional Intelligence

Shamrock Organisation

CAD - Computer Aided Design

CAM - Computer Aided Manufacturing

Location Decision

Scale of Operations and Economies